About the GEARHEAD brand:

Gearhead is designed and founded by artist, creative director, New Yorker wannabe, concertgoer and trouble maker: Paula Hare.

Each limited-edition, one-of-a-kind or custom-designed statement piece is hand-painted and designed from curated garments, quality fabrics, fur and leather – most found during the artists exploits around the country.

Paula Hare – Designer and Chief Rockstar
Hare’s hand- painted fashion line includes items made of distressed denim and worn leather and camo. Before launching Gearhead, Paula Hare spend 30+ years developing and promoting national brands such as Sargento Foods, Palermos Pizza and Whitsons Culinary Group. This experience in addition to her knowledge of marketing, branding, package design and expertise in painting and design enabled her to cross over into fashion design. Paula Hare has shifted her focus to building her own brand: Gearhead. Hare alters, reinvents, re-designs and upcycles clothing, handbags, accessories and more with custom lettering, patches, painting and sewing.  In addition to Hare’s wildly successful Gearhead brand, she is also is the chief designer and one of the founding members of FINN and LUCCA. FINN and LUCCA features limited-edition and one-of-a-kind apparel, coastal jewelry and vintage home goods inspired by the Door County Peninsula.